DMPQ:What is Attitude? Write down the characteristics of attitude?
Attitudes are the complex combination of things we tend to call personality, beliefs,values, behaviours, and motivations. It can fall anywhere along a continuum from very favourable to very unfavourable. All people, irrespective of their status or intelligence, hold attitudes. Characteristics of Attitude: Enduring: Integral component of personality Acquired: Developed through socialisation. Subject-Object relationship: Objectification of … Read more