Write a short note on the future of rural marketing in India.
Points to Remember: Growing rural market size and purchasing power. Technological advancements impacting rural marketing. Infrastructure development’s role. Challenges like illiteracy, fragmented markets, and logistics. Government initiatives and policies. Introduction: India’s rural market represents a significant and rapidly evolving segment of the economy. Comprising over 65% of the population, rural India’s purchasing power is steadily … Read more