Management and Administration

 MARKETING MANAGEMENT   Marketing Management is a social and managerial process by which individuals or firms obtain what they need or want through creating, offering, exchanging products of value with each others.   CORE CONCEPTS OF MARKETING   NEED/ WANT/ DEMAND:   Need: It is state of deprivation of some basic satisfaction.   … Read more

 TECHNIQUES OF ANALYSIS OF FINANCIAL STATEMENTS   A Financial Statement is an organized collection of data according to logical and consistent accounting procedures. Its purpose is to convey an understanding of some financial aspects of a business firm. It may show assets position at a moment of time as in the case of balance sheet, or … Read more

       BEHAVIOUR   INTELLIGENCE (Cognitive; Emotional; Social; Cultural; Multiple)     Cognitive Intelligence   Cognition: Mentally processing information (images, concepts, etc.); thinking Intelligence: It is the ability to process data into more efficient systems by acquiring learned substantive mental methods which develops into cognitive ability.   Cognitive intelligence is the ability … Read more

 INTERNAL CONTROL     An internal control is a procedure or policy put in place by management to safeguard assets, promote accountability, increase efficiency, and stop fraudulent behaviour. In other words, an internal control is a process put in place to prevent employees from stealing assets or committing fraud.   An internal control is … Read more

 FUNCTIONS OF MANAGEMENT – ORGANIZING   Organizing is the process of identification and grouping of activities, assigning duties and delegating authority to the managers, allocating necessary resources and establishing coordination among individuals and department of an organization with a view to attain its objectives.   PROCESS OF ORGANIZING :   The process of … Read more

 BEHAVIOR- PERSONALITY THEORIES       What is Personality :-   It is a stable set of internal characteristics and tendencies that determines the psychological behavior of people. It is particular pattern of behaviour and thinking that prevail across time and contexts and differentiates one person from other.   In simple  terms “Personality … Read more

 SOCIAL ACCOUNTING   Social accounting can be defined as a set of organisational activities that deals with the measurement and analysis of the social performance of organisations and the reporting of results to concerned groups, both within and outside the organisation.   Social accounting, also known as national income accounting, is a method … Read more

 FUNCTIONS OF MANAGEMENT   PLANNING Planning is a process of determination of organization’s objectives and selecting the courses of actions. i.e. Plans for attaining them. Planning is the primary or basic management function.   Planning Process                                 Types/Dimensions … Read more

 MARKETING MIX     Marketing involves a number of activities. To begin with, an organisation may decide on its target group of customers to be served. Once the target group is decided, the product is to be placed in the market by providing the appropriate product, price, distribution and promotional efforts. These are … Read more

 BEHAVIOR : LEARNING AND MOTIVATION     Classification and types of motives, Theories of work motivation, Assessment of motivation     A need or motive directs us to act or behave in a particular way towards a certain goal or in other terms “It indicates the inner state of mind that energizes, activates … Read more