MARKETING MANAGEMENT

  Marketing Management is a social and managerial process by which individuals or firms obtain what they need or want through creating, offering, exchanging products of value with each others.   CORE CONCEPTS OF MARKETING   NEED/ WANT/ DEMAND:   Need: It is state of deprivation of some basic satisfaction.   Want: Desire for specific … Read more

Indian Agriculture- Current Status, Issues & initiatives.

Indian Agriculture Mainstay of Indian Economy Since independence, undergone a change from being the sector contributing the highest share to the GDP to one contributing the lowest share. Agriculture is a state subject. GDP contribution (Agriculture and allied sector) 5 pc in 1950-51 7 pc in 2008-09 and 14.6 pc in 2009-10. It was 19 … Read more

Scarcity of water, methods of conservation-rain water harvesting and watershed management, ground water management

  Scarcity of water   Water scarcity is possibly to pose the greatest challenge on account of its increased demand coupled with shrinking supplies due to over utilisation and pollution. Water is a cyclic resource with abundant supplies on the globe. Approximately, 71 per cent of the earth’s surface is covered with it but fresh … Read more

28.04.18 (CGPCS) Chhattisgarh Current Affairs

CHHATTISGARH Representation panel on retirement soon   Chief Minister  Raman Singh chaired a Cabinet meeting and decided to consider the representations of Government servants in the matter of compulsory retirement.   A circular will be issued for giving opportunity of representation against the order of compulsory retirement after Government servants reach age of 50 years … Read more

DESERT ECOSYSTEM

  Deserts are formed in regions with less than 25 cm of annual rainfall, .or sometimes in hot regions where there is more rainfall, but unevenly distributed in the annual cycle. Lack’ of rain in the mid latitude is often due to stable high pressure zones; deserts in temperate regions often lie in “rain shadows”, … Read more

Food scarcity

  According to FAO Food Security  is “a situation in which all people at all times have access to adequate quantities of safe and nutritious food to lead a healthy and active life”. This definition requires three basic conditions to be met: 1) adequacy, i.e. supplies from domestic production, stocks and imports are sufficient to meet the … Read more

MANAGEMENT    

  Management is a process of designing and maintaining an environment in which individuals, working together in groups, accomplish selected aims. In other words,”It is the accomplishment of Goals through others.” Management has been used in different senses. Sometimes it refers to the process of planning, organizing, staffing, directing, coordinating and controlling at other times … Read more

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